Our Vision & Mission
Our Vision Statement
Enriching the lives of small furries (and their humans) every day.
Our Mission Statement:
Our mission is to enhance and enrich the everyday lives of small furries and their humans. We aim to achieve this through a combination of product innovation, education, a sense of fun and wonder and zeal for pet welfare and wellbeing.
We produce high quality products with longevity and attention to detail, designed specifically for the needs of small animals and their pet parents. We promise that every product we design has been lovingly imagined and crafted, extensively tested and refined and is fully functional for everyday use.
We hope our customers will delight in the whole experience, from receiving and un-packaging their products to enjoying the interaction and play of using them. We firmly believe in encouraging people to spend more quality time with their pets, enriching the lives of their small furries while simultaneously enhancing their own wellbeing.
We pride ourselves on being an approachable, friendly, family run business. We hope you will feel part of our family and whether two legs or four, we leave you with a warm fuzzy feeling and a smile on your face.